A step by step guide that tells you how to create your own online retail empire the smart way. How to find a niche market with low competition. How to source the product as cheaply as possible and get around high quantity requirements. How to pay your suppliers safely and what shipping methods to use. What kind of website to build and when to build it. How to use social media including Facebook, Twitter and Pinterest to promote your sites. How to determine pricing. How to improve your conversion rate. How to outsource. How to get good SEO done cheaply and effectively. Nathan and Tessa Hartnett have been successfully building online retail stores since 2006, and share their complete business model with you, so that you can do the same – no matter what your background!